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Resources & guides
for your online presence.
Google now books on your customers' behalf
Since 22 July, AI Mode compares availability and books without ever touching your site. No partner platform means no circuit — plus the sum to run before you sign anything.
As of today, your chatbot has to say it's an AI
EU AI Act Article 50 applies from 2 August 2026, with no size threshold. What genuinely binds a small business, what doesn't — and the thirty-minute checklist.
Query fan-out for local businesses
Google AI Mode splits every question into 8–12 parallel searches. What that means for a shop or restaurant — no keyword tools, no agency required.
AI Overviews: how to be one of the businesses Google recommends
68% of local searches now show an AI answer that cites only two or three businesses. The 5 jobs to be one of them, with a checklist per trade.
The baseline you can't get back
Google now shows your impressions in AI Overviews and AI Mode — but no clicks, CTR or queries. How to measure the impact anyway, before your market flips.
AI Overviews: they're live in France. What's actually going to happen to your traffic
Google launched its AI answers in France on 22 July. What two years of US, UK and German data tells us — and the 7 levers to become the cited source.
Why your business doesn't show up in ChatGPT (and how to fix it)
ChatGPT doesn't search Google — it searches Bing, and only recommends businesses that are visible enough. Why you're invisible — and 5 concrete actions to change it.
Lighthouse's new Agentic Browsing score: prepare your site for AI
Google introduces an Agentic Browsing score in Chrome 150. What it changes for SEO and how to optimize your site for AI and WebMCP.
How to get your restaurant recommended by ChatGPT
'A good restaurant near…': your future customers are asking ChatGPT. How AI assistants pick the places they recommend — and 6 concrete levers to make your restaurant one of them.
Why your website speed is crucial for your business
A slow site loses you customers before they even see your menu. Discover how Google penalizes unoptimized sites.
Restaurant bookings: what AI can automate (and what must stay human)
The phone ringing mid-service, no-shows, repetitive questions: what online booking and AI can absorb — and the conversations that must stay in your hands.
Replying to Google reviews with AI, without losing your voice
Replying to every review improves your local SEO and your image — but who has the time? How AI drafts replies in your brand's tone, validated in ten minutes a week.
How much does a website really cost in 2026?
Between overpriced agencies and limited free solutions, here is a transparent guide on the true price of a professional website.
Restaurant: 5 reasons to have your own website (and not just Instagram)
Instagram is great for photos, but a website is essential to reassure, inform (menu, hours) and capture local customers on Google.
The importance of local SEO for Parisian shops and artisans
How to appear first when a user types "Artisan shop near me"? The complete guide to local SEO.
Domain Name and Hosting: a beginner's guide
A simple lexicon to finally understand what a domain name and web hosting are, and why you must own them.
Website redesign: when should you take the leap?
Is your site over 5 years old? Is it not mobile responsive? Here are the signs that it is time to modernize your online presence.
Why a mobile-optimized (responsive) website has become essential for your business
Discover why mobile responsiveness has become the number one criterion for websites of restaurants and local businesses.
Google Business Profile & Website: the winning duo to attract local customers
Discover why linking an optimized Google Business Profile to your website is the best local SEO strategy.
The green padlock (HTTPS): why your website security is crucial
Discover why having a secure site (HTTPS/SSL) is essential not only for your customers' trust, but also for your Google ranking.