Designer. Developer. And your single point of contact.

I'm Luca Perrin, a freelance web designer and developer in Paris. I design, build, host and maintain websites for shops, restaurants and independents — and make them visible on Google as well as in ChatGPT. You run the shop, I run the website.

Get in touch See my work
5/5 on Google — Paris

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01 Why this job

Local businesses deserved
a better web.

A restaurant owner has no time to learn WordPress. A florist should not have to understand what hosting is. Yet the market sells them websites they will have to manage themselves — or agency subscriptions where every change takes three weeks and a support ticket.

I built my business on the opposite model: a web craftsman for the craftsmen of the real world. One single person who designs, writes the code, manages the domain and hosting, and makes your updates on a simple message, six days a week. You don't need to understand the technical side — that's my job. Yours is your customers.

And because search is changing, I specialised early in what comes next: AI search optimization (GEO) — being recommended by ChatGPT, Claude and Gemini — and the AI tools that save a local business real time, from Google reviews to bookings.

02 The principles

Four rules.
No exceptions.

They apply to a €69/month website as much as to a full web application.

  • Custom-made, never a template

    Every site is designed and coded for the business it represents. No purchased theme, no generic builder — your business is like no other, neither is your website.

  • Speed is non-negotiable

    Static websites that load instantly, with no unnecessary weight. Google measures it, your customers feel it — and it is the foundation of search visibility, classic and AI alike.

  • Honesty before the quote

    If a refresh is enough, I won't sell you a redesign. If AI assistants already speak well of you, I'll tell you. Prices are published — the advice is free.

  • I practise what I recommend

    The website you are reading applies every one of my recommendations: structured data, llms.txt, exemplary speed, content AI assistants can cite. My storefront is my method.

03 What I do

Three areas of expertise.
One journey.

Pillar 1

Your website

Creation and redesign of custom websites for shops, restaurants and independents — fast, beautiful, all-inclusive.

Business websites

Pillar 2

Found everywhere

Local SEO on Google and AI search optimization (GEO): being recommended by ChatGPT, Claude, Gemini and Perplexity.

AI search optimization

Pillar 3

AI working for you

Google reviews, bookings, content: AI tools chosen and set up for your trade, training included.

AI for business

The thread is simple: a fast website → found everywhere, on Google and in AI assistants → working for you every day. Each pillar stands on its own, but together is where they really change things for a local business. The work page shows the results, and the blog documents the method.

04 In practice

Where, when,
how.

I work from Paris (6th arrondissement), for clients in Paris, Île-de-France and all over France — most exchanges happen by message or video call, at your pace. I work in French and in English, six days a week. The first conversation is always commitment-free: describe your business, I reply with an honest opinion, usually within 48 hours.

05 Next step

Let's get acquainted.

Get in touch See my work

A project, a question, a doubt about your current website — write to me, I reply personally.