AI search optimization: your customers ask ChatGPT. Be the answer.

AI search optimization — also called GEO, for Generative Engine Optimization — makes your business visible and recommended in the answers of ChatGPT, Claude, Gemini and Perplexity. Without ever giving up your Google rankings.

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ChatGPT Claude Gemini Perplexity Google AI

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01 The shift

Search has changed.
So have your customers.

22%

of informational searches in France already go through ChatGPT, Perplexity, Claude or Gemini.

SimilarWeb, May 2026

× 3.5

the citation gap in ChatGPT between Google's first position and the rest. SEO remains the foundation.

AirOps study, March 2026

Summer 2026

Google's AI Overviews — generated answers above the classic results — roll out in France.

Google

"A good Italian place open tonight near Sèvres-Babylone?" "Which florist delivers in the 6th?" Your customers used to ask Google. More and more, they ask an AI — and the AI doesn't return ten blue links: it recommends two or three places. Either you're one of them, or you don't exist in the conversation.

Here's the good news: AI assistants don't care how big your brand is. They look for reliable, precise, well-structured information. An independent business that takes this seriously can get recommended ahead of national chains. Almost nobody is doing the work yet. Which makes this exactly the right moment — especially since Google's AI Overviews arrive in France this summer, and I've detailed what that changes for a local business.

02 In practice

This is what your
next customer sees.

When your information is structured for AI, assistants understand it, reuse it — and cite you. A typical conversation:

No magic involved: a fast website that AI crawlers can read, complete structured data (opening hours, address, menu, reviews), an llms.txt file that introduces your business to the models, and factual content an AI can quote without getting it wrong. That's exactly what I put in place — and my own website applies every recommendation I'll make to you.

03 SEO + GEO

Not one or the other.
Both, together.

The foundation

SEO — get found on Google

  • Rank for local searches: "restaurant 7th arrondissement", "florist Paris 6"
  • Google Business profile optimized and consistent with your website
  • Speed, mobile experience and technical structure done right
  • Google's first position remains the #1 source of AI citations

The head start

GEO — get recommended by AI

  • Get cited in the answers of ChatGPT, Claude, Gemini, Perplexity
  • Structured data and llms.txt that language models can read
  • Factual, precise content that can be quoted without errors
  • A consistent presence everywhere AI double-checks (directories, reviews, social)

04 The method

Four steps.
Zero jargon.

Deep, measurable work sized for a local business — not a report factory.

  • AI visibility diagnosis

    I ask ChatGPT, Claude, Gemini and Perplexity the questions your customers ask. What do they answer today? Who do they cite? You get a clear picture of where you stand.

  • Technical foundations

    Complete structured data, an llms.txt file, guaranteed access for AI crawlers, a fast and readable website. The invisible infrastructure that makes all the difference.

  • Citable content

    Factual, precise pages — your story, your specialities, your answers to frequent questions — written to be quoted as-is by an AI.

  • Citation tracking

    Every month, I check whether AI assistants cite you, on which questions, and what they say about you. We adjust, we improve, you see everything.

AI search optimization works even better on a website built for it. If yours is showing its age, take a look at website creation and redesign for local businesses — and to go further, see what AI can automate in your day-to-day.

05 FAQ

Frequent
questions.

What exactly is AI search optimization (GEO)?

AI search optimization — also called GEO, for Generative Engine Optimization — is the craft of making your business visible, understandable and citable by AI assistants like ChatGPT, Claude, Gemini and Perplexity. When a customer asks them for a recommendation, the AI doesn't return ten links: it gives an answer. The goal of GEO is for that answer to mention you.

Does GEO replace classic SEO on Google?

No — it builds on it. AI assistants lean heavily on pages that already rank well on Google, so solid SEO remains the foundation. GEO adds the missing layer: factual, citable content, complete structured data, an llms.txt file, and a consistent online presence that language models can actually read.

Is this really worth it for a neighbourhood business?

Yes — that's precisely where the opportunity is biggest. AI assistants care less about brand size than about the reliability and precision of the information they find. A restaurant or shop with a fast, well-structured, factual website can get recommended ahead of much bigger names. And very few local businesses are working on this today: the first movers take the spot.

How do you measure the results?

By regularly querying ChatGPT, Claude, Gemini and Perplexity with the questions that matter for your business, and tracking whether — and how — you get cited. We also monitor traffic coming from AI assistants in your analytics, along with your Google rankings, which remain the foundation.

06 What's next

Let's take the head start.

Request a diagnosis Book a call

First conversation, no strings attached — I'll tell you honestly what AI assistants already say about your business, and what we can do with it.