Redesign your site. Without losing your rankings.
A site that has aged costs you customers — but a badly managed redesign can cost you your position on Google. My method protects what your site has already earned (URLs, content, history) and brings it back up to standard: faster, better looking, visible on Google and in AI assistants.
01 The signs
Do you really need
to rebuild it all?
Sometimes, no
A refresh is enough
- The technical foundation is sound and the site is still fast
- The design has aged, but the structure holds up
- A few pages to rework, some photos to replace
- In that case I tell you so — and the bill is much lighter
Sometimes, yes
A redesign is the right call
- The site takes more than 3 seconds to load on mobile
- It is unreadable or broken on phones — where your customers are
- You are nowhere to be found on searches where you should appear
- The technology is obsolete and every small change becomes a project
The assessment is always honest: if your site just needs a facelift, I will not sell you a redesign. To get a sense of it before you even write to me, I detailed the signs that show it is time to redesign your website — and the ones that do not justify going through it.
02 The method
A redesign that protects
what you have earned.
The number one fear is legitimate: a botched redesign can crash your traffic. Every step is designed to prevent it.
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Audit of the existing site
Which pages bring you customers? Which searches do you appear on? What is holding you back — speed, mobile, structure? The assessment decides what we keep, improve or replace.
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Careful SEO migration
Keeping the URLs that rank or setting clean 301 redirects, preserving content, rebuilding structured data. Google follows the move without losing track of you.
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Design & content brought up to standard
An identity true to your brand, mobile-first, copy reworked for your customers — and for AI assistants. The site becomes a sales argument again, not an excuse.
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Switchover without downtime
The new site is built in parallel; the old one stays online until launch day. After going live, I monitor your rankings and fix anything immediately if needed.
03 The result
A site that gets back
in front.
Same content, new foundation — drag to compare.
A redesign is not just about looks. A modern static site loads instantly — and speed is a direct ranking factor as much as a business issue. A clean technical structure, structured data and an llms.txt file prepare your site for ChatGPT, Claude and Gemini: that is AI search optimization (GEO), included in every redesign as standard, not sold as an option.
And as with a new build, everything is managed afterwards: domain, hosting, maintenance, updates on a simple message. Your previous provider vanished? I pick up that situation often — we put things back in order, and you end up with a single point of contact.
04 FAQ
Frequently asked
questions.
Will a redesign hurt my Google rankings?
That is the number one risk of a badly managed redesign, and exactly what my method prevents: an inventory of the pages that rank, keeping the same URLs or setting clean 301 redirects, preserving the content that already works for you. Done properly, a redesign improves your rankings — the site becomes faster, better structured and readable by AI assistants.
How much does a website redesign cost?
The same as a new build: All-Inclusive Plan from €69/month (site, domain, hosting, unlimited updates), or a one-time purchase quoted individually with full source code handover. The exact price depends on the number of pages and features to carry over — the quote is precise, itemised and surprise-free, usually within 48 hours.
Will my site stay online during the redesign?
Yes. The new site is built in parallel, in a separate working environment. Your current site stays online and functional until switchover day — no downtime, no "under construction" page for your customers.
Can I keep my domain name and my content?
Of course — and it is even recommended: your domain name carries the history and trust accumulated with Google. Content that works (copy, photos, reviews) is preserved and given new prominence; what has aged is rewritten or replaced, with your approval.
05 Next step
Let's start with an honest opinion.
Send me your current website address — I will tell you what still holds up, what is holding you back, and whether a redesign is really worth it. No commitment.