Your shop has a lovely window. It's missing the one that never closes.
Website creation for shops, artisans and local businesses: your products and craft presented like a shop window, a business found on Google and recommended by AI assistants — in your neighbourhood first, then well beyond.
01 Which businesses
Every shop has
a story to show.
Shops & concept stores
Your products, showcased.
Fashion, homeware, bookshop, fine grocery: a website that presents your new arrivals and your selection like a shop window, gives exact opening hours, and gets neighbourhood customers — and passing visitors — through the door.
Artisans & food crafts
Your craft, told well.
Bakery, cheesemonger, florist, ceramicist, cabinetmaker: your creations photographed with care, your story told simply — what sets you apart from the chains, finally visible online.
Salons & local services
Trust, before the visit.
Hairdresser, beauty salon, optician, dry cleaner, cobbler: clear services, prices, easy appointment booking. Customers know what to expect before they even walk in — and they choose you.
02 What I put in place
Found in your
neighbourhood. First.
A local business wins at neighbourhood scale — the website is built around that.
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A shop window true to your brand
No generic template: your colours, your tone, your photos. The website extends the experience of your shop — a customer who saw it online recognises your world when they walk in.
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Local SEO: your speciality + your neighbourhood
"Florist Paris 6", "cheese shop near me": technical structure, local business structured data and content designed for exactly those searches. I detailed the method in the local SEO guide for shops.
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Google profile + website: the winning duo
Your Google Business Profile and your website tell exactly the same story — hours, address, services. That consistency is what Google (and AI assistants) reward the most.
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Recommended by AI assistants
"Where can I find a good wine shop in the 11th?" AI assistants recommend the businesses with reliable, structured information — not necessarily the biggest ones. Every website is prepared for ChatGPT, Claude and Gemini through AI search optimization (GEO).
03 A frequent question
Showcase website
or online store?
The right starting point
The showcase website
- Brings customers into the shop — your main sales channel
- Products, hours, story, reviews: everything that decides a visit
- Quick to launch, simple to keep alive
- The foundation of local SEO and AI visibility
When the need is real
Online sales
- Added on top of the showcase when demand actually exists
- Click & collect, gift cards, orders — step by step
- Avoids investing upfront in heavy e-commerce logistics
- We talk it through honestly before pricing anything
My advice, in most cases: start with a flawless shop window that fills the store, measure, then add online sales if your customers ask for it. It's healthier for your cash flow — and the website is designed from day one to evolve.
04 Plans
All-inclusive subscription,
or one-time purchase.
The All-Inclusive Plan: a monthly subscription where I handle everything — website, domain, hosting, unlimited updates (new products, summer hours, photos). Or the website purchase, with full source code handover and complete ownership. Prices are published transparently on the pricing page — from €69/month.
05 FAQ
Frequent
questions.
How much does a website for a shop or artisan cost?
The All-Inclusive Plan starts at €69 per month: website, domain, hosting, monitoring and unlimited updates. The one-time purchase, with full source code handover, is quoted per project. Details are published on the pricing page, and every quote is precise and surprise-free.
Do I need an online store or a showcase website?
For most local businesses, a polished showcase website is more than enough to start: it brings customers into the shop, which remains your main sales channel. Online sales can be added later, when the need is real. I discuss it honestly with you before pricing anything.
How will my business be found on Google?
Through local SEO, built in from the design stage: clean technical structure, local business structured data, content that mentions your neighbourhood and speciality, and a Google Business Profile connected to the website. That's what surfaces your shop when someone searches for your trade nearby.
Can an AI like ChatGPT recommend my shop?
Yes. AI assistants recommend businesses whose information is reliable, precise and well structured — brand size matters less than information quality. Every website I build is prepared for ChatGPT, Claude and Gemini: that's my speciality, AI search optimization (GEO).
06 What's next
Let's talk about your shop.
First conversation, no strings attached — clear quote, usually within 48 hours.